DSRF
Data Systems Research Foundation's
     
 
 
    

DATA SYSTEMS RESEARCH FOUNDATION's

Institute of Computer Science & Management Studies

Master In Marketing Management (M.M.M)

Eligibility :

Graduates of any faculty from any statutory University shall be eligible for admission to the M.M.M. course.

Duration : TWO years.

No. of Seats : 60

RESERVATIONS :

Reservations for SC, ST, DTNT and OBC are applicable as per Government Rules.

COURSE DETAILS

  • M.M.M 1st Year
  • M.M.M 2nd Year

M.M.M 1st Year

Semester I

Subject Code Subject Name Type
101 Principles & Practices of Management C
102 Principles of Marketing C
103 Fundamentals of Management Accounting C
104 Managerial Economics C
105 Research Methodology C
106 Consumer Behaviour C
107 Business Communication FI
108 Fundamentals of Information Technology FI

Semester II

Subject Code Subject Name Type
201 Services Marketing C
202 Retail Marketing C
203 Sales Management & Personal Selling C
204 Distribution Management & Logistics C
205 Market Research C
206 Relationship Marketing C
207 Indian Economic Environment FI
208 Field Work + SPSS FI

M.M.M 2nd Year

Semester III

Subject Code Subject Name Type
301 International Marketing C
302 Laws related to Marketing C
303 Financial Services Marketing C
304 Marketing Communication C
305 Retail Operations Management C
306 Project Work C
307 Foreign Language FI
308 Virtual Marketing FI

Semester IV

Subject Code Subject Name Type
401 Brand Management C
402 Strategic Marketing C
403 Export Documentation & Forex Management C
404 Direct Marketing C
405 Industrial Marketing C
406 Rural & Agricultural Marketing C
407 Entrepreneurship Development & Project Management C
408 Foreign Language C

C – Compulsory Subject.
FI – Fully Internal to be evaluated by the Institute.
Note "Internal" denotes fully internal assessment by the Institute.

HOME | ABOUT US | PORTFOLIO | COURSES | NEWS | CONTACT US
DSRF © Copyright. All Rights Reserved.